Technology Vendors Versus Partners

Technology Vendors Versus Partners

Companies have needs, and they look to other companies to fill those needs. No matter what service or product you’re looking for, as you shop for solutions, it’s important to know the qualities of technology vendors versus partners. Ask these questions to...
What’s Your Story?

What’s Your Story?

Donald Miller, author of Building a StoryBrand: Clarify Your Message So Customers Will Listen, wrote, “The only reason our customers buy from us is because the external problem we solve is frustrating them in some way. If we can identify that frustration, put it into...
3-Step Plan for Effective Training

3-Step Plan for Effective Training

Your customers have a lot of choices, so why should they choose you over your competition? The answer is all around you. It’s your staff. Your team members make or break customer loyalty through the service they provide. This goes far beyond what you might think of as...